You know your own numbers, some of the time. You've never seen anyone else's.
So you guess. Is 60 athletes good? Is your price too low? Is everyone else spending more on ads?
When a month runs light, you can't tell whether that's normal for a sports performance gym or whether something in yours is leaking. You fix what you can see and miss what's costing you.
Your gym isn't the problem. Having nothing to measure it against is.
Where the numbers come from
The numbers come from the Sports Performance CEOs State of the Union Survey, which collected owner-reported figures from U.S. sports performance gyms in November 2026. Gym names are kept private.
We paired them with national research on youth sports families from the Aspen Institute, the NCAA and the Health & Fitness Association, so you can see the market you're selling into, and every outside figure carries its source.
Who this is for
This is for you if you own a sports performance gym and want to know where it stands against others like it.
It's not for you if you'd rather not look. Numbers make some owners uncomfortable. The report is for the owner who would rather see where the gap is and fix it.
What happens when you click
Enter your email and phone number.
The report lands in your inbox, and we text you a link to it.
Pull your last 90 days of numbers and fill in the scorecard on page 12.
After that, we'll follow up to ask what stood out and whether a call about your gym makes sense. The call is optional. The report is yours either way.